If you’re a mid-sized B2B business and feel like you're stuck treading water, never quite being able to make it to the next level, you’re not alone.
Many companies find themselves reaching a plateau around the £3 million turnover mark—not because of a lack of effort, but due to a variety of internal barriers which are hampering progress.
The newly released “The Hidden Reasons B2B Companies Stop Growing Report” from Marketing Engineers explores the lesser-known internal challenges that quietly hold businesses back—and more importantly, how to overcome them.
Drawing on real-world data and insights, this report breaks down why so many promising businesses suffer long sales cycles, poor differentiation, low lead quality, and misalignment between marketing and sales teams. For example, 94% of B2B value propositions are considered undifferentiated, and nearly 40% of B2B marketers say their messaging fails to stand out. Additionally, 80% of new B2B leads never convert into sales, which highlights just how much growth is lost through low lead quality. It examines why high customer churn —averaging around 17% in B2B services—and messy tech stacks are more than operational annoyances—they’re growth killers. The results are presented with refreshing honesty, clarity and tactical know-how.
The star of the show is the Fried Egg Marketing® approach. This model flips the traditional funnel on its head by focusing everything—messaging, systems, and sales efforts—around your Ideal Customer Profile (ICP), or “the yolk.” Instead of casting the net wide and dealing with bloated pipelines full of tyre-kickers, this strategy sharpens focus, aligns your internal teams, and ensures that only the best-fit leads enter your ecosystem in the first place.
By concentrating on the buyer journey towards the people most likely to succeed with your product or service, the result is often astonishing. Businesses reduce waste, improve conversion rates, shorten sales cycles, and boost retention. This matters more than ever, with 43% of B2B sales leaders reporting longer sales cycles in the past year and industries like manufacturing and healthcare experiencing average cycles of four to six months. When combined with a RevOps (Revenue Operations)approach, Fried Egg Marketing® becomes not just a clever metaphor, but a proven operating system for predictable, scalable growth.
If your business is facing stalled deals, marketing-sales finger-pointing, high churn, or the growing chaos of too many disconnected tools, this is the strategy guide you’ve been waiting for. It doesn’t just point out problems, it shows you how to fix them with practical steps, team alignment, and a laser focus on the customers who matter most.
Given that retaining existing customers is five to twenty-five times more cost-effective than acquiring new ones—and a 5% increase in retention can boost profits by up to 95% addressing churn and internal misalignment is essential to unlocking growth.
Ready to escape the plateau and build a growth engine that works? Download the report now and discover how Fried Egg Marketing® can help you attract, win and retain better business.
Don't be a chicken! Download the report today: and take the first step towards your smarter, yolk-centred growth.