The Fried Egg Approach

The Real Reason You’re Struggling to Scale? Misalignment.

Most B2Bs blame stalled growth on a lack of lead generation. But the real issue usually runs deeper: disconnected teams, messy data, ineffective systems and no clear focus on your best customers.

Your ideal clients (the ones most likely to convert, stay and grow) aren’t at the centre of your operation. Your revenue engine is running, but it’s not aligned.

That's why we created The Fried Egg Approach.

duncan marsh with design

The Fried Egg Approach gives you the focus. HubSpot makes it scale.

The Fried Egg Approach is our strategic framework for aligning your entire revenue operation around your ideal customers (your 'yolk'). This includes people, processes and platforms. It’s not about chasing more leads. It’s about precision. It’s about creating seamless, joined-up experiences across your revenue operations team. And it’s about using HubSpot to power that experience at scale.

The result? You attract better-fit leads, close deals faster and build customer relationships that last.

fried egg pan

Our Process: Step-By-Step

1
Audit & Align

 We start with a full audit of your data, team alignment, existing tech and AI setup. 

We define your golden-yolk customers and build your ICP using real insights.

2
Build Your Unified Revenue Engine
We centralise sales, marketing and service in one HubSpot platform, streamlining your tech stack, improving visibility and breaking down silos, always with your ICP in mind.
3
Activate with Automation & AI
We implement automation across the customer lifecycle and apply AI where it matters. From lead scoring and content creation to insights and reporting.
4
Enable Teams & Drive Retention
We equip your teams with the tools, training and playbooks to execute effectively and use HubSpot to personalise customer experiences post-sale.
5
Optimise & Scale What Works

We continuously review performance across the funnel, using HubSpot analytics and AI-powered insights to improve your strategy.

Signs You Need To Focus On Your Yolk

Sales, marketing and service are pulling in different directions
No clear connection between marketing activity and closed revenue
Data is messy, duplicated or lives in disconnected systems
Your CRM is underused - or misused
Teams lack visibility across the customer journey
You're generating leads, but they're not converting or they're the wrong fit.

With HubSpot at the heart, we help you:

  • Identify and attract your perfect prospects
  • Unify your revenue operation in one platform
  • Convert more opportunities with fewer resources
  • Retain and delight customers with personalised journeys
  • Understand where AI can have real commercial impact

The Fried Egg Approach gives you the strategy. HubSpot makes it scale.

Let's Talk
Win better business, not just more business.
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