80% of manufacturing businesses will invest in content marketing over the next 12 months.
In the digital marketing world, content is king. Regular content creation was voted one of the most popular marketing activities by 67% of manufacturing companies. And yet, 45% of manufacturing companies stated creating enough high-quality content as their biggest marketing challenge (The Marketing In Manufacturing Report).
Content matters. It’s the key to increased online visibility, highly qualified sales leads and improved sales conversion rates. The challenge you have is finding someone who understands your complex products and services in enough detail to create great content.
You need a marketing partner to work with you to create a library of high-value content from articles to whitepapers, videos and infographics. A marketing partner who will develop your content strategy and ensure you are getting in front of the right audience on the right channels.
Intergage Marketing Engineers has 20+ year’s experience working with manufacturers to create easy to consume content that makes a real difference to your sales and marketing process. Find out more about our process here.
MAT Foundry has seen a 351% increase in organic traffic
since working with Intergage Marketing Engineers on their content marketing strategy.