Online Marketing Workshops For Tech & Manufacturing Companies

Free Virtual Workshops

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This workshop is designed to give you the why, what, and how of marketing and sales team alignment. Led by Roger Williams from Sandler and Paul Moss from Intergage, this workshop is ideal for businesses who want to build a unified sales and marketing strategy and get a better handle on measuring success.

On-Demand Webinars

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Fed up of poor marketing ROI, low sales conversion rates and competing on price? These are all symptoms of a lack of focus in your marketing and sales efforts.

In this workshop, we'll take a deep dive into understanding and defining your ideal customer profile (ICP). Join us as we share how to break-down your ICP for success and how you can target your ICP with the perfect blend of lead and demand generation to reduce wasted spend, increase conversion rates and transform your marketing ROI.

Buyer enablement workshop thumnbail

The customer buying journey is hard. The typical buying committee for a complex B2B solution involves 6 to 10 decision makers, each armed with 4 or 5 peices of information they have gathered independently (Gartner).

As a result of this complex process your prospects drop out of deals at the last minute, you struggle to close deals and your sales pipeline consistently slips through your fingers every month.

In this workshop, we'll share what the new buying journey looks like and how you can enable your buyer to make decisions, take back control of your pipeline and start speeding up complex sales.

 
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HubSpot is the #1 CRM platform for scaling businesses. Unless you've been living under a rock, you will have heard of it. But perhaps you aren't totally sure of what the system can do or the value it brings beyond being a CRM.

In this workshop, we demystify HubSpot and show you how the system can help you defeat disjointed systems, overcome misalignment between sales and marketing and achieve a holistic view of how your company is performing.

Defy Tech System Chaos With HubSpot Webinar

You’re not the only one frustrated with tiresome system management, holes in your reporting and an unclear vision of where the sticking points are in your business.

What if we told you there was a single piece of software that would help you battle the business niggles you come across time and time again?

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You’re investing in HubSpot but are you set up for failure? As a HubSpot Platinum Solutions Partner, we’ve seen the unwary make mistakes with HubSpot time and time again.

Mistakes that mean you don’t get the most from the platform. Mistakes that end up costing you money and if you’re not careful, customers.

This 60-minute workshop will show you the 6 most common mistakes we’ve seen HubSpot users make...and how to avoid them!

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61% of marketers rank lead generation as their number one challenge with almost two thirds of leads not being sales ready.

This isn't a result of long sales cycles or because your products and services aren’t ‘suitable’ for marketing. It certainly isn't because your buyers don't buy online! So, why are you struggling to generate leads...? This one-hour workshop is for ambitious marketers who want to break free of mediocre lead generation results and thrive in the digital world.

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Rocketing oil and gas prices, pressure on supply chains and increasingly expensive talent all mean manufacturers are battling to maintain profit margins. In this workshop, manufacturers will get a cheat sheet on how to boost profits with smart sales and marketing.

But what does this look like in a real business and how can it be done? This workshop breaks the process down and provides you with a real financial model to turbo-charge your profits.

boot-camp-workshop

Rocketing oil and gas prices, pressure on supply chains and increasingly expensive talent all mean manufacturers are battling to maintain profit margins. In this workshop, manufacturers will get a cheat sheet on how to boost profits with smart sales and marketing.

But what does this look like in a real business and how can it be done? This workshop breaks the process down and provides you with a real financial model to turbo-charge your profits.

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You’re selling complex products into niche markets… But your sales and marketing process doesn’t need to be complicated.

If you’re frustrated with your sales and marketing results, need clarification on how to build a successful sales pipeline or are keen to improve out-of-date marketing habits, then this is the ideal workshop for you. It includes:

  • an insight into UK manufacturing trends
  • an overview of marketing challenges that businesses just like yours are facing
  • reasons why your current lead generation is no longer working.

This workshop will address the issues and challenges you face in growing your manufacturing business.

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Research shows the top three marketing challenges for industrial businesses are:

  • creating enough high-quality content
  • targeting the right audience
  • measuring success and return on investment.

All three of these prevent manufacturers from being able to generate leads and ROI quick enough! This means you're likely struggling with long sales cycles, low speed to lead and pressure to deliver leads to your sales team.

Luckily, we have the answers. Join us for our Industrial Marketing Challenges And Solutions workshop and in just 60 minutes you’ll be equipped with the knowledge you need to generate leads, fast!

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Businesses with well-aligned sales and marketing teams achieve 208% more revenue from marketing efforts than those without alignment (MarketingProfs).

Unfortunately, businesses that choose to skip this crucial step often suffer with low lead quality, slow sales cycles and lack of accountability. Not to mention consistently missing sales targets.

This workshop is for ambitious manufacturing leaders who are frustrated with low sales conversions, missing sales targets and a lack of bottom-line results. 

 

B2B Sales with HubSpot

Managing a B2B sales team is tough in the current climate. It's becoming increasingly difficult to sell and a lack of clear reporting and sales visibility means you're kept up at night worrying about missed sales opportunities and revenue slipping through the cracks. Learn how HubSpot's Sales Hub can help you fix misalignment and win better business.