179% increase in website conversion rate within 6 months

We changed Clamason's focus and that number is still climbing

The challenge

For 70 years, Clamason Industries had been a quiet leader in the world of precision metal pressings, with a reputation built on strong customer relationships and global manufacturing expertise.

Yet, a critical problem lingered: their website failed to communicate their true capabilities, resulting in a constant struggle to drive relevant traffic and expand their market presence. Despite their long-standing success and expertise, Clamason was struggling to translate their offline reputation into online growth.

To secure future growth and break through this digital barrier, the company needed a strategic solution.

clamason-industries-logo

The results

0
%
increase in search engine impressions
0
%
increase in website goal conversions within six months
0
deal value added to the pipeline

The solution

  • 1
    Marketing opportunity analysis
    As with many great journeys, we started by looking at the data in a full Marketing Opportunity Analysis (MOA). This allowed us to get under the skin of how Clamason Industries’ digital marketing was performing so we knew where efforts needed to be placed.
  • 2
    The MOA revealed a number of opportunities including:
    A lack of strong competition in search engines, leaving space for Clamason Industries to grow online market share and boost organic visibility. Implementing stronger sales messaging to make Clamason’s proposition clear to potential buyers while also resonating with the challenges of potential customers.Improving thought leadership content to help answer common user questions and rank for product and service-related terms – something the competition was not doing!Utilising paid search to reach prospects actively looking for Clamason Industries’ services.
  • 3
    Sales messaging workshop
    We then worked with key stakeholders at Clamason Industries to fully understand their audience, buying triggers and challenges in order to develop a set of pertinent sales messages.As with many manufacturing companies, long sales cycles and complex buying decisions involving several decision makers were challenges for Clamason Industries. This meant that sales messaging needed to appeal to different personas while also guiding prospects through a complex buying journey.
"Working with Intergage Marketing Engineers has been pivotal to our success. The team have truly made the effort to understand us as a business and shine light on the areas of our revenue operation that we haven’t looked at in detail before. Their thorough approach means no stone is left unturned and so far, we are delighted with the results."
Marketing Manager
Clamason Industries

What does Success look like?

Having worked with Clamason Industries on building the foundations for a successful marketing strategy, we are now collaborating with the team working towards a more RevOps focused approach with an aim to:

Increase conversions through the site
Generate enquiries through paid search
Improve organic visibility
Increase online share of voice

Crack the code to finding your ideal clients

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