Clamason Industries is a leading manufacturer of precision metal pressings with 70 years’ experience in global manufacturing and export markets.
With a strong and long-established reputation, Clamason had brilliant relationships with existing customers but struggled to showcase capabilities and products due to their bespoke nature. Driving relevant traffic to the site was also a challenge which was bottlenecking Clamasons’ success.
As with many great journeys, we started by looking at the data in a full Marketing Opportunity Analysis (MOA). This allowed us to get under the skin of how Clamason Industries’ digital marketing was performing so we knew where efforts needed to be placed. The MOA revealed a number of opportunities including:
We then worked with key stakeholders at Clamason Industries to fully understand their audience, buying triggers and challenges in order to develop a set of pertinent sales messages.
As with many manufacturing companies, long sales cycles and complex buying decisions involving several decision makers were challenges for Clamason Industries. This meant that sales messaging needed to appeal to different personas while also guiding prospects through a complex buying journey.
Having worked with Clamason Industries on building the foundations for a successful marketing strategy, we are now collaborating with the team on an ongoing basis with an aim to:
increase in organic traffic YoY
increase in website goal conversions within six months
potential lead acquisition