A marketing opportunity analysis is a bespoke project used to assess your current digital performance and identify how you can best meet your digital marketing goals. It provides a data-led view of your current marketing performance and identifies growth improvements.
A typical marketing opportunity analysis includes a review of the following:
Typically, the full marketing opportunity analysis costs £3,495 - £5,495.
We understand that you might be in a position where you don’t need a full review of your digital marketing. Perhaps you just want to know how to improve your digital advertising returns or boost conversion rates with a UX review.
Your business is different to any other so you should be able to create a solution that fits your specific objectives.
That’s why we’ve created a series of independent packages so you can pick and choose what you need help with, without needing to commit to a full marketing opportunity analysis.
This package is great for those who want to boost search engine visibility and improve general online presence. It will look at everything from how visible your site is right now to how your audience finds you in search engines. You’ll receive information on:
You may have the best paid search campaigns, brilliant SEO and great brand awareness, but if your website’s user experience isn’t up to scratch, you can’t expect great results.
Great user experience can be the difference between desperately trying to meet your sales quota each month or being able to pick and choose between the leads you close. Just increasing your website’s conversion rate by 5-10% could have a significant impact – that’s why we offer this package! It includes:
It’s common to get stuck in a rut when you’ve been running Google Ads for a long time. Having an outside-in perspective can really help freshen things up and inject some new ideas. With this package, we focus on improving your ROI from paid search while also looking at opportunities to try new approaches and save budget where possible. You’ll get:
Your designated marketing engineer will take a look under the hood of your website to reveal what may be hindering things like your website speed, usability, and search engine visibility. These are often issues you can’t see on the surface so we use smart tools to identify what might be lingering beneath your website’s bonnet. You’ll get a breakdown of:
Google Analytics is one of the most important and powerful tools in a marketer’s arsenal. It provides a window into your website’s traffic so you can make data-led decisions – but are you taking full advantage of it?
This package will review the setup of your Google Analytics account and will review top level stats on where your traffic comes from, the quality of traffic you are generating and where the opportunities lie for growth. You can expect to receive:
You may well have already had one of our free digital marketing competitive reports. However, this package takes a much deeper dive into your competition. Looking at everything from the keywords they rank for to the websites they are competing with. It will include:
All you need to do is choose which package(s) you’d like to go for and let us know. We’ll get you booked in for a kick-off meeting before your designated marketing engineer gets to work on your personalised analysis. You’ll then receive a full list of recommendations and all the research that goes with them in a presentation by your marketing engineer.
We’re ready when you are! Get started with your personalised analysis by completing the form and letting us know which package(s) you’d like to go for.