Manufacturers, It's Time To Scale With HubSpot

Growth in Manufacturing Is Complex. But It Doesn’t Have to Be.

You're under pressure to deliver better customer experiences while navigating complex operations, long sales cycles and disconnected systems. Legacy CRMs and outdated processes can’t keep up — they slow down growth, fragment data and leave revenue teams working in the dark.

We bring clarity to your revenue operation by aligning your teams around your ideal customers and embedding HubSpot as the central platform that powers marketing, sales and service.

The result? Stronger connections, faster conversions and scalable growth. Without the complexity.

manufacturing report

Turn Manufacturing Chaos Into Commercial Clarity

We help manufacturers like youcut through complexity. Using our Fried Egg Approach and HubSpot’s smart CRM, we bring your teams, tech and data into alignment. All centered around your ideal customer profile (ICP). No jargon. No gimmicks. Just a unified revenue engine that helps you identify, attract, win and keep the right customers while tackling some of the biggest challenges you face.

Operational Disconnect Is Holding You Back

Your systems don’t talk. Your teams operate in different worlds. Your data lives everywhere and nowhere.

We fix that by making HubSpot your single source of truth and your ideal customers your North Star. Sales, marketing and service finally work as one, with full visibility from enquiry to re-order.

You’re Drowning in Data with No Real Insight

You’ve got mountains of data but it’s messy, unstructured and underused.

We clean it up, pipe it through HubSpot and layer in practical AI tools for smarter lead scoring, sales enablement and reporting, helping your teams do more with less.

Inaccurate Forecasts? Missed Targets?

When your pipeline relies on gut feel or spreadsheets, it’s impossible to scale with confidence.

HubSpot's closed-loop reporting and our focused RevOps framework give you live, actionable insights so you can prioritise better, forecast smarter and stop the guesswork.

Your ERP and CRM Don’t Talk To Each Other

When your ERP and CRM are disconnected, commercial teams fly blind.

We integrate HubSpot with ERPs like SAP, Sage and Epicor — giving sales instant access to inventory and pricing, service visibility into order history and marketing the power to target precisely.

You’re Missing Revenue in Your Existing Accounts

Manufacturers often focus on acquisition and forget the goldmine in their current customer base.

We help you land and expand your perfect accounts using HubSpot’s Sales and Service tools so you can drive repeat revenue, boost retention and grow share of wallet.

Your Marketing Isn’t Cutting Through

Selling technical solutions to buying committees requires more than blanket messaging.

We help you create segmented, automated journeys that speak your perfect buyer’s language, all within a single tool to help you attract, win, convert and keep only the best customers.

Real Results, Real Impact

Within 12 months, manufacturers using HubSpot typically see:

0
%
Increase in site traffic
0
%
More inbound leads
0
%
More deals closed

Strategy Meets System

We don’t throw tactics at problems. We build precision-engineered revenue systems that are tailored to the way manufacturers work and buy. The Fried Egg Approach starts by aligning every part of your go-to-market engine: people, processes, tech and data around your ideal customer profile (ICP). Then we bring it all to life inside HubSpot, your unified platform for scalable growth.

By combining strategy with system, here’s how we help you win:

One Platform, Full Visibility
No more switching between siloed tools. HubSpot brings your sales, marketing and service teams into one ecosystem, giving you real-time insight across the entire customer lifecycle.
RevOps Alignment Around Your ICP
We align your processes around only your perfect customers, ensuring every campaign, call and customer experience is focused on attracting and retaining the right-fit accounts. 
Smart Automation Where It Matters Most
From lead nurturing and quoting to onboarding and retention, we automate the critical parts of your commercial process, saving time, reducing friction and increasing impact.
Data-Driven Decisions Powered by AI
With clean, structured data flowing through HubSpot and AI layered into reporting, scoring and content, you gain clear insight into what’s working and what’s not so you can improve continuously.
ERP and Tech Stack Integration
HubSpot becomes the commercial front-end to your ERP and other systems. Sales gets instant access to inventory and pricing, service can see customer order history and marketing knows who to target. All without duplication or delays.
A System Your Teams Actually Use
Through custom onboarding, enablement and continuous optimisation, we make HubSpot work the way your teams work. Not the other way around. That means higher adoption, more consistency and faster results. 

Helping Manufacturers Grow Better

You don’t need another piece of software. You need a partner who understands how manufacturers grow — and a system that helps you do it smarter. With Intergage and HubSpot, you get:

  • A unified platform your teams actually use
  • A RevOps strategy focused on the right customers
  • Seamless ERP integration and scalable automation
  • Continuous optimisation with AI and analytics
nicky bedwell with design
clamason-logo
rs-logo
mrt-logo
tm-logo
Square designs (300 × 300 px)
EOS logo
Matortho logo
William Hackett logo
Nylacast logo
Penn Logo

What our manufacturing clients really think.

View more hubSpot reviews
Intergage has added value to our business and marketing considerations. They have then been able through HubSpot to implement the relevant procedures and tools. A great understanding of industry best practice, combined with HubSpot technical expertise. Thank you!
Ben Burgess
Director at William Hackett Lifting Products
The whole Intergage team are a pleasure to work with. They are diligent, dynamic and always supportive. They are keen to ensure we maximise our success with HubSpot with comprehensive growth plans that meet our specific needs. A great supplier partner that has become a valuable extension of our team.
Lisa Townsend
Marketing Communications Manager at RS Group
Intergage brings a wealth of great insight and knowledge of HubSpot to make the transition of moving to the HubSpot CRM seamless. Having gone live with the new website in July, we are already seeing some fantastic results which include winning new distributors and projects. These were all inbound leads from the new website. Great work!
Chris Hedges
Head of Marketing at ThermoSphere
Since working with Intergage, we have been consistently impressed with their technical knowledge, commercial pragmatism and rapid turn-around of projects. They had a new dedicated website designed, operational and fully integrated with our HubSpot CRM in under five weeks - and they are now helping us continually refine and improve it
John Bound
Head of Marketing at RS Industria
The team at Intergage are a professional organisation from start to finish. They understood exactly what we wanted to achieve and have delivered it exactly.
James Dashwood
Managing Director at Crest Pumps
The Intergage team helped us understand the benefits of switching to HubSpot from our historic CRM system. After making the commitment to proceed the Intergage team made this process really simple due to their extensive knowledge of HubSpot and we finished the migration ahead of time which was a fantastic result. Thanks to the whole Intergage team for a well executed onboarding project!
Ian Davies
Sales Director at Clamason Industries
My team wanted to hit the ground running when we transitioned from Pardot to HubSpot for marketing. We had a really tight deadline to rethink and recreate or improve multiple years of work, and it wouldn't have been possible without the support of our team at Intergage. No matter what weird question we threw their way, our team helped us find the right solution. The Intergage team empowered everyone on my team by meeting them where they were at and jumping on any question.
Rachel Quinn
Digital Marketing Manager at EOS

FAQs

What is the Fried Egg Approach?

The Fried Egg Approach is our framework for aligning your entire commercial operation including sales, marketing, service and systems around your Ideal Customer Profile (ICP).

Think of your best-fit customer as the yolk. Everything else — your teams, tech, data, and processes — is built around serving that core. It’s how we remove friction, improve focus and drive smarter, more scalable growth using HubSpot.

What's an ICP?

Your Ideal Customer Profile (ICP) is a clear definition of the type of company that’s the best possible fit for your business. The kind of customer that’s most likely to buy, stay and grow with you profitably.

For manufacturers, this might include specific industries, company size, buying cycles, technical requirements or values that align with how you operate.

It’s not just about who could buy from you. It’s about who you should build your entire go-to-market strategy around.

When you focus your sales, marketing and service efforts on your ICP, you stop wasting time on poor-fit leads and start winning better business, more efficiently.

Is HubSpot flexible enough for technical and complex sales processes?
Yes! That’s exactly why we use it. HubSpot is highly customisable and works exceptionally well for long, complex manufacturing sales cycles. We tailor the platform to match how your team sells, from distributor relationships and territory management to custom quoting workflows and technical consultations.
We already have HubSpot but we’re not seeing results. Can you still help?
Definitely. Many manufacturers have HubSpot, but it’s underused or poorly configured. We audit your current setup, identify gaps, and rebuild your system around your Ideal Customer Profile (ICP). From pipeline visibility to automation and adoption, we’ll help you turn HubSpot into a high-performing commercial engine.
What makes Intergage different from other HubSpot partners?
We’re not just HubSpot experts. We understand manufacturing having worked in the sector for over 25 years. Our Fried Egg Approach is built to align your revenue operation around your ideal customers. We go beyond tactics and dashboards to help you build a scalable, integrated system that connects your CRM, ERP, teams and growth strategy.

Built to Grow: Solving Manufacturing’s Commercial Challenges

Download The Report
Get the report