What is account-based marketing?

Account-based marketing (ABM) is a focused marketing strategy in which sales and marketing teams work together to target key, high value accounts with personalised marketing messages. While traditional lead generation focuses on creating a broad awareness before identifying high-value accounts and converting customers, ABM starts with identifying high-value accounts to nurture and engage with an aim to build long-term, fruitful relationships.

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How we help manufacturers with account-based marketing

Intergage Marketing Engineers can help you research, plan and deliver your account-based marketing campaign from start to finish. We have a proven framework for ABM for manufacturers that helps focus marketing budgets, reduce sales cycles and increase conversion rates. This incudes:

1. Account research

Working with you, we will generate a list of top target accounts. By having a deep understanding of the personas involved in the buying process, we will then generate a list of individual contacts to target based on your criteria. This might include company size, location, job titles, industry and more. The more specific we can be, the better!

2. Campaign framework

We will then work with you to plan the ABM campaign including everything from the content we need to create through to laser-focused messaging and how this messaging is delivered.

We can support you with copywriting, ad design, landing page development and more for a full ABM solution.

3. Implementation

We’ll help you implement the platforms required to make your ABM campaign possible. This might include CRM systems, marketing automation and sales measurement tools. Our team can then work with you to start targeting your ideal customers and training your staff on how to manage these opportunities once they arise.


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