Are you selling complex products into niche markets?
As a manufacturer, you are selling complex products into niche markets. Your addressable market is likely finite and that means each and every target company is an opportunity for growth. To win this kind of business, you need highly targeted, personalised marketing to avoid wasting marketing budget and advertising to those outside of your target audience.
Your sales cycle is also complex. You often need to sell into a number of different people over a long period of time to win a sale and your target customers needs lots of information to inform their decision.
This is why account-based marketing (ABM) is an ideal strategy for manufacturing businesses. Using a mixture of in-depth market research and proven account-base marketing strategies, we can help you become magnetic to your target market, no matter how niche they are. The aim here is to:
focus your marketing budget where it really matters
increase opportunity conversion rate
shorten sales cycles.
What is account-based marketing?
Account-based marketing (ABM) is a focused marketing strategy in which sales and marketing teams work together to target key, high value accounts with personalised marketing messages.
How we help manufacturers with account-based marketing
Intergage Marketing Engineers can help you research, plan and deliver your account-based marketing campaign from start to finish. We have a proven framework for ABM for manufacturers that helps focus marketing budgets, reduce sales cycles and increase conversion rates. This incudes:
1. Account research
Working with you, we will generate a list of top target accounts. By having a deep understanding of the personas involved in the buying process, we will then generate a list of individual contacts to target based on your criteria.
2. Campaign framework
We will then work with you to plan the ABM campaign including everything from the content we need to create through to laser-focused messaging and how this messaging is delivered.
We can support you with copywriting, ad design, landing page development and more for a full ABM solution.
We’ll help you implement the platforms required to make your ABM campaign possible. This might include CRM systems, marketing automation and sales measurement tools. Our team can then work with you to start targeting your ideal customers and training your staff on how to manage these opportunities once they arise.
Join forces with Intergage Marketing Engineers
Talk to us about how we can help you engineer marketing solutions and manufacture sales opportunities.