Persona development & sales messaging
Selling blindly to an anonymous audience is about as profitable as selling umbrellas to ducks. If you can demonstrate that you truly understand your audience and their challenges you’re much more likely to be able to demand a higher price for your products and services.
There’s no two ways about it, the term strategy is one of the most abused words in the business dictionary.
A strategy is not a goal. It is not a forecast. It is also not a ‘list of things to do’. These are mistakes we see all too often which lead to many manufacturing businesses falling into one of four common potholes…
Phased website design
Your website is a key part of your marketing strategy. It should attract your ideal customer, be visible in search engines and generate new leads, all while adding value to your brand. Getting it wrong can have a significant cost, both in terms of time and money.
Our 5-step website re-design process puts strategy first. Every time.