Data & AI Services for B2Bs
Data Before Decisions. Strategy Before AI.
There’s no shortage of AI tools. The real shortage? Reliable data.
For growing B2Bs, AI promises sharper forecasts, smoother handoffs and smarter use of resources. But without structured, trusted data, those gains stay out of reach and you’re left automating the same problems you were trying to fix.
The truth is, you’re not AI-ready until your data works across your entire revenue operation: unified, accurate and centred on your Ideal Client Profile.
We start by fixing the basics: aligning your data and systems around the customers who matter most. Then we use HubSpot’s AI tools where they make a real difference, automating admin, revealing insights, improving forecasts and giving teams a clearer line of sight to revenue growth.
With HubSpot and the Fried Egg Approach keeping everything focused on your yolk, AI becomes more than a feature. It becomes a really powerful weapon for revenue growth.
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The Fried Egg Approach to Data & AI
Before unlocking the full power of AI, your revenue operation needs focus. Not more dashboards. Not more apps. Just clear, aligned strategy defined by your Ideal Client Profile. We help growing B2Bs shift from reactive and fragmented to a pro-active data-led AI-ready strategy. No fluff. No fuss. Here’s how it works:
We define the part of your market that matters most: the customers who drive revenue, retention and long-term value. This clarity guides the direction for your data strategy and AI adoption.
We streamline your CRM to track only what’s commercially useful. Just clean, segmented data that informs targeting, engagement and reporting.
With a solid data strategy in place, we bring in AI tools where they make a measurable difference, from predictive lead scoring and email personalisation to content generation and forecasting.
How HubSpot Brings Data To Life
AI doesn’t create magic on its own. It needs clean data, connected systems and a strategy focused on the customers that matter most. Here’s how HubSpot’s AI toolkit helps teams work smarter, faster and in perfect sync:
Your always available growth assistants
HubSpot’s AI Agents act as embedded helpers across customer service, marketing and sales. From responding to tickets in real time to auto-drafting replies based on CRM context, they reduce manual work and improve customer experience without sacrificing the human touch.
Smart copy, powered by context
Struggling to produce tailored, relevant content at scale? HubSpot’s AI content assistant helps generate blog posts, emails, landing pages and social content, all fine-tuned to your ICP using existing CRM data and brand guidelines.
Predictable revenue, finally
HubSpot uses historical CRM data and deal behaviour to predict which opportunities will close and when. That means ops and finance can plan with confidence, not crossed fingers.
Instant answers, fewer dashboards
Ask simple questions like “What was our MQL-to-SQL conversion last quarter?” and get real-time answers with HubSpot’s AI.
Your personal AI command line for growth
With ChatSpot, teams can generate reports, draft emails, search contacts and trigger actions using simple chat commands. Think of it as your CRM's AI brain pulling everything together in seconds.
From Insight to Impact
Our Data & AI services reveal insights and help you action them across your revenue engine. All specifically tailored to your ideal customers. Here’s how:
From ChatSpot to predictive deal insights, we help you cut through the hype and activate AI tools that make a real difference. It's not about tech for tech’s sake, it’s about scaling what works and freeing up your teams to focus where it matters.
We clean, connect and reframe your data around your Ideal Client Profile. That means fewer assumptions, fewer dead ends and a revenue operation with real direction
We build reporting layers in HubSpot that deliver real-time, commercial insight. This includes pipeline speed, customer value and which of your products and services are most profitable. We’ll help you track what matters and tie it directly to revenue.
FAQ
Yes you should. AI tools are only as good as the data they feed on. If your CRM is full of duplicates, gaps or irrelevant records, you’ll get poor results. Don't worry, we'll help clean and structure your data so AI becomes an asset, not a liability.
We don’t just show you how to use the tools. We align them to your business operation and turn HubSpot features into commercial wins. Our Fried Egg Approach puts your best customers at the centre and builds everything around them.