ICP Development

Know who you're selling to

We don't want to help you generate leads. We only want to help you attract your perfect fit customers. Your ideal customer profile (ICP) should represent your best customers - the 20% that generate 80% of your revenue.
You probably already have a fairly good understanding of who your target ICP is and what makes them a 'good fit'. However, this is almost always diluted and doesn't always focus on the segments that deliver the best value for you.
Knowledge of what the buying process looks like, and who is involved, is often locked away in the heads of your salespeople.
Our ICP development process will blend your customer data with our expert consultancy so we can determine which ingredients make perfect prospects for you.

Why focus on your ICP?

Focusing on your ICP allows you to work smarter, not harder. It helps you connect with the people who matter most to your business, resulting in more fruitful marketing campaigns, higher customer satisfaction and better business performance.

  • Make the most of your marketing budget
  • Tailored messaging for your prospects
  • Higher conversion rates
  • Brand loyalty and advocacy
  • Improved customer satisfaction
  • Better product development
  • Competitive advantage
  • Cost-effective marketing
  • Internal alignment + decision making
  • Develop brilliant case studies

We help you build the foundation

With ICP development being the foundation of the buyer enablement journey, it's important to make sure it's nailed down. Working closely with Intergage, you'll get:

  • A dedicated specialist to guide you through our ICP development workbook
  • Help interviewing your salespeople so we can unpick the buying process and see what your buying committee looks like
  • A detailed view of who your perfect prospects are.


What's the benefit of focusing on the buying committee?
Understanding the roles present within the buying committee enables you to carry out targeted engagement, increasing the chances of successful deals.
Is our existing understanding of our ICP considered?

Certainly! We leverage your existing knowledge to further polish and implement your ICP, guaranteeing precision and alignment.

How long does the ICP development process take?

The timeline varies based on specific needs, or the number of customers we interview, but this is something our team will discuss with you.

When prospects decide to buy, be the only option in mind.

Let's Talk
Join forces with a partner that understands the industry and the complexities of B2B buying.