Demand, Pipeline & Conversion 7 Min Read 8 Reasons Why Content Marketing Is Crucial For Manufacturers Content marketing is a crucial element in any manufacturing marketing strategy. That’s probably why 80% of ... Alex Elborn 20 Aug 2021
ICP & Right Customers 5 Min Read Building Marketing Personas For Manufacturers Building buyer personas is a crucial stage in any manufacturing marketing campaign. With 80% of engineering ... Alex Elborn 26 Apr 2021
ICP & Right Customers 3 Min Read Why Your Buying Personas Aren't Working Building your buyer personas is a crucial stage in your marketing strategy. It’s not uncommon for us to come ... Alex Elborn 20 Apr 2021
Demand, Pipeline & Conversion 4 Min Read How Do Engineers And Manufacturers Measure Marketing Success? Accurately measuring your marketing strategy can feel like a daunting task and particularly so if you work ... Alex Elborn 14 Apr 2021
Demand, Pipeline & Conversion Automation & AI Your Website Traffic Explained [Infographic] Fully understanding your website traffic is one of the most important indicators of your marketing strategy ... Alex Elborn 26 Feb 2021
Demand, Pipeline & Conversion 5 Min Read 3 Reasons Your Competition is Beating You in Search Engines Did you know you will lose an average of 22% of your sales opportunities to a competitor? There’s only one ... Alex Elborn 12 Feb 2021
Demand, Pipeline & Conversion Automation & AI 6 Min Read Your Website Traffic Explained Whether you’re a well-established industrial company or in the initial stages of your company’s journey, ... Alex Elborn 02 Feb 2021
ICP & Right Customers 6 Min Read How To Develop A Marketing Strategy For A Manufacturing Business You might be shocked to learn that 86% of executive teams spend less than one hour per month discussing ... Alex Elborn 06 Jan 2021
Demand, Pipeline & Conversion Data & Insights 3 Min Read Manufacturing Marketing Trends For 2021 The interim report for the Marketing in Manufacturing Survey shows that 68% of industrial businesses now ... Alex Elborn 04 Dec 2020
Demand, Pipeline & Conversion Data & Insights 2 Min Read Intergage & The Manufacturer: The State of Manufacturing Marketing Intergage recently co-hosted an online Directors’ Forum with The Manufacturer, bringing together ... Alex Elborn 17 Aug 2020
Demand, Pipeline & Conversion 6 Min Read Here's Why Why Your Website Isn’t Ranking On Google Google is almost synonymous with the internet these days. It could be said that if you’re not on Google, you ... Alex Elborn 28 May 2020
5 Min Read What Does COVID-19 Mean for Your Digital Marketing? The effects of the COVID-19 pandemic mean businesses are closing, gatherings are being cancelled and people ... Alex Elborn 23 Mar 2020