Growth Friction Automation & AI Retention & Expansion HubSpot & Tech Stack 7 Min Read Top 5 AI Tools for Scaling Customer Service Teams Today’s customer service leaders are facing two big challenges: delivering fast, personalised support to a ... Alex Elborn 14 Nov 2025
Demand, Pipeline & Conversion Growth Friction Retention & Expansion 4 Min Read How to Prevent Customer Churn and Keep Your Best Customers Every business celebrates when they win a new customer, but what happens after the deal is closed? Too often, ... Mike Finn 14 Mar 2025
Growth Friction Retention & Expansion 6 Min Read “I have a dream…” What If We Could Keep Clients Forever? Duncan Marsh 03 Jan 2025
Growth Friction Retention & Expansion ICP & Right Customers 5 Min Read Struggling with High Customer Acquisition Costs? Here’s Why – and How to Fix It with Fried Egg Marketing Customer acquisition costs (CAC) can quickly spiral ... Mike Finn 19 Nov 2024
Demand, Pipeline & Conversion Growth Friction Retention & Expansion ICP & Right Customers 4 Min Read Poor Client Retention and Low Lifetime Value? Why do clients leave us? We spend so much money on sales and marketing to get them, why can’t we keep them? Paul Moss 19 Nov 2024
Demand, Pipeline & Conversion Retention & Expansion ICP & Right Customers 2 Min Read The A1-C3 Grid Method The A1-C3 grid method ranks customers based on two factors. Paul Moss 01 Nov 2024
Automation & AI Retention & Expansion ICP & Right Customers 3 Min Read Tailoring Content to Journey Stages: From Awareness to Retention To succeed in facilitating the buying journey from curiosity to conclusion, sales and marketing professionals ... Becky Nicholls 07 Nov 2023
Demand, Pipeline & Conversion Automation & AI Retention & Expansion RevOps 3 Min Read Decrease Customer Churn With These 5 Steps They say, ‘you don’t know what you’ve got until it’s gone’. Companies often find this out the hard way when ... Aaron Cutler 19 Aug 2019
Demand, Pipeline & Conversion Growth Friction Retention & Expansion RevOps 3 Min Read 5 Ways To Increase Customer Lifetime Value Customer Lifetime Value is a metric we have discussed in a number of previous blogs. It is one of the most ... Mali Brown 07 Aug 2019
Demand, Pipeline & Conversion Growth Friction Retention & Expansion RevOps 2 Min Read What Is Customer Lifetime Value? The term Customer Lifetime Value (CLV) is used often but frequently misinterpreted as an unimportant metric ... Hannah Swan 29 Jul 2019
Demand, Pipeline & Conversion Growth Friction Retention & Expansion RevOps 4 Min Read Customer Acquisition Is Not The Problem In the last five years, the cost of acquiring new customers has increased by over 50%[1]. If your current ROI ... Gemma Moore 23 Jul 2019
Demand, Pipeline & Conversion Retention & Expansion RevOps 1 Min Read The Number One Reason Your Business Is Losing Customers Reducing customer churn is the easiest way to improve profits. As long ago as 2000 Harvard Business School ... Hannah Bryan 15 Apr 2019