Google Ads can deliver clear ROI metrics – which is why almost every modern manufacturing marketing campaign uses it to some degree.
This form of advertising is both an art and a science that few can truly master, so it is rare that we see online advertising that cannot be improved.
The ability to write inspiring copy, create compelling designs, produce inspiring ads and analyse data to constantly make improvements is a blend of skills rarely found in a single person. At Intergage Marketing Engineers, you’ll have access to a whole team of experienced Google Ads engineers. Plus, we have a proven process for success when it comes to generating revenue through this kind of advertising…
1. Analysis and planning
Before getting stuck in, we like to ensure that everything is working correctly and we have a clear understanding of your business objectives. This allows us to determine a set of measurable KPIs to report against so you know exactly where your money is going.
2. Get found
The first objective when running paid search is to ensure you are being found by the right people when they search for related products or services.
We will work to ensure you are found for key phrases as often as possible while also ensuring you aren’t found for irrelevant search terms.
3. Create irresistible ads
You could have the biggest budget in the world but if your ads aren’t irresistible, your paid search campaigns will fall flat.
We will work to ensure your ads are continually improved with thorough split testing to maximise click-through and conversion rates.
4. Preserve budget and lower CPA
Some of the most important tasks are those associated with preserving your budget and lowering the cost per acquisition.
These efforts will ensure you get the most from your money and not a single penny is wasted.
5. Optimise for conversion
This is where you can really make a difference to your bottom line.
Our focus is to ensure you get the highest level of conversions for your budget and we always have ROI in mind. This means we will work continually to improve landing pages and ads to maximise conversions and ensure every penny of your budget is spent wisely.