Engage, Convert, Succeed: How We Helped Silversands Thrive

The challenge

Silversands, recently acquired by Chess ICT, set out to strengthen their market presence. They envisioned webinars on trending industry topics and tailored one-to-one sessions for key stakeholders. But they hit a few stumbling blocks that called for more than just a generic marketing strategy.

Having invested heavily with other agencies in the past and seen little return, Silversands approached us cautiously. With no internal marketing resources and a packed schedule, they needed a partner they could trust, someone to ease the workload and deliver real results.

Silversands existing data was tired and overused, making it difficult to connect with the right audience. They needed fresh insights, a focused strategy, and campaigns that could cut through the noise, resonate with their ideal clients and drive measurable outcomes.

We proposed a three-month trial campaign to prove what could be achieved with precision targeting and a tailored approach. By honing in on Silversands Ideal Client Profile (ICP), crafting context-driven messaging, and executing campaigns with purpose, we exceeded expectations...

SS (4)
Initial lead target exceeded by
0
%
Increased webinar registrations by
0
%
£100,000 + orders from 3 new customers
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Why Silversands Chose Intergage

Before engaging with us, Silversands had limited success in promoting their webinars, with low attendance and minimal engagement. As a key part of their sales and marketing process, they needed a fresh approach to significantly boost their results. We demonstrated our ability to identify the most valuable audience and build and manage highly effective outreach campaigns that could consistently fill their webinars with the right accounts.

Key factors that secured the partnership included:

  • Data-Driven Prospecting: Our strategic ability to create tailored prospect lists aligned with their target market.
  • Collaborative Process: We involved Silversands at every stage, from defining the target audience to finalising the email copy.
  • Proven Strategy: Our ability to craft outreach materials that felt personalised and professional, designed to resonate with recipients and drive engagement.

The Winning Process

To help Silversands achieve their objectives, we implemented a structured, multi-channel marketing approach centred around the Fried Egg Marketing philosophy: focusing on a strong core of direct engagement supported by surrounding efforts to broaden visibility.

  • 1
    Targeted Prospect List Development
    We meticulously built prospect lists tailored to Silversands' ideal audience, using refined search criteria informed by their goals and insights. The lists were optimised to ensure outreach reached the right people without reducing the quality.
  • 2
    Email Campaign Creation
    We created emails that were conversational and designed to feel natural within recipients’ inboxes. The content was crafted to capture attention, inspire trust, and include clear calls to action for webinar registrations and 1-1 session bookings. Silversands collaborated on each stage of email creation, ensuring the messaging was perfectly tailored to align with their tone and goals.
  • 3
    Landing Page Design
    Conversion-optimised landing pages were developed for each webinar to create a seamless and engaging user journey. These pages reinforced the email messaging and maximised sign-ups by delivering a consistent experience that was highly effective.
  • 4
    Campaign Monitoring and Optimisation
    After campaigns launched, we closely monitored performance and adjusted elements like email content or prospect targeting based on real-time insights. This iterative process ensured continuous improvement and steadily increased conversion rates, helping us avoid errors in execution.
  • 5
    Consistent Webinar Promotion
    A regular schedule of outreach campaigns every 4-6 weeks ensured steady webinar promotion. Personalised touchpoints were integrated into the outreach strategy, ensuring no opportunities were missed.
  • 6
    Social Media Support
    As the partnership developed, we expanded efforts to include eye-catching social media graphics and banners. These assets helped bolster Silversands brand visibility and complemented their broader marketing activities, ensuring their messaging stood out.

The Results

Our partnership with Silversands delivered exceptional outcomes:

  • Target Exceeded: The initial target of 20 registrants per webinar was consistently surpassed. Some webinars attracted over 100 registrants, showcasing the effectiveness of our outreach strategy. 500% over target!
  • Quality Lead Generation: We generated a steady stream of high-quality leads, exceeding the goal of 20 hot-topic appointments per month.
  • Extended Partnership: Due to our success, Silversands extended our engagement from the initial three-month period to a nine-month (and ongoing) collaboration.
  • Expanded Services: Our scope of work evolved to include additional marketing collateral, such as social media assets, to further amplify their messaging
Our collaboration with Silversands exemplifies the power of a strategic, multi-channel outreach approach built on the Fried Egg Marketing philosophy. By focusing on direct engagement (the yolk) and surrounding it with supporting efforts (the white), we helped Silversands achieve substantial growth in webinar attendance and lead generation. This ongoing partnership highlights our ability to deliver exceptional results and underscores our role as a trusted marketing partner in their continued success.

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