You can’t grow on garbage data

Let’s call it what it is.
Garbage in means garbage out — and if your CRM is a mess, your pipeline’s a guess, and every team’s working from their own version of the truth... you’re not set up for growth. You’re set up for chaos.

  • CRM full of holes and dead leads
  • No single source of truth across teams
  • Forecasts that feel more like fortune-telling
  • No way to prioritise your best-fit clients
  • Decisions based on gut feel, not facts

The result?
Marketing wastes budget. Sales spin their wheels. Customers get irrelevant crap. And your whole operation drags like a knackered engine — expensive, inefficient and out of sync.

Fried Egg Marketing® doesn’t just tidy up the data. We build your business on it.
We align your systems and strategy around the clients that matter — so every decision is sharp, every message lands, and every team pulls in the same direction.

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How does Fried Egg Marketing® help?

Clean, actionable records

We define your ICP and re-align your CRM to only track what matters. Clean data. Smart segmentation. Powerful automation. The result? Your teams no longer waste time on data admin or chase contacts that don’t belong in your funnel. Every record becomes a potential revenue opportunity.

Cross-department alignment

We connect your systems (like HubSpot) so marketing, sales, customer service and ops share a single, unified view of each client. No more misalignment. No more duplicated effort. Everyone is working from the same page – literally.

Predictable revenue growth

With better segmentation, tighter targeting and clearer pipelines, we give ops and finance the confidence to forecast accurately and scale with certainty. You can forecast future revenue with confidence – because your data’s clean, your process is consistent and your targeting is tight.

Your Single Source of Truth 

Poor-quality data is one of the biggest blockers to growth. It creates friction at every stage – from misfired marketing campaigns to inaccurate forecasts, missed follow-ups and slow decision-making.

That’s why we combine the focus of Fried Egg Marketing® with the power of HubSpot to turn your systems into a growth engine.

Here’s how it works:

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1
Create a Single Source of Truth
Bring your sales, marketing, service and ops data into one unified system with HubSpot. With clean, connected records focused on your Ideal Client Profile, every team works from the same trusted information – making collaboration seamless and decisions sharper.
2
Build Dashboards That Drive Action
We create tailored dashboards that track meaningful metrics across the buyer journey. No more guesswork – just clear visibility of what’s working, what’s not, and where to focus next. Every report connects directly to revenue.
3
Derive Insights That Fuel Growth

With reliable data and clear reporting, you can uncover which campaigns, customers and actions drive the highest value. Every insight helps you refine your strategy, improve efficiency and scale with confidence – all aligned around your yolk.

Ready to focus on your yolk and win better business?

Let's Talk
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