Disconnected Teams Can't Scale
The Crisis Of Disconnection Is Real
Revenue operations teams are supposed to drive growth together. But when they’re disconnected and working from different systems, chasing different goals and serving different versions of the customer, you simply can't scale.
This often isn't a people problem. It’s a RevOps problem and it starts with a lack of alignment around the thing that matters most: a unified view of your ideal customer.
We fix this by putting your best customers at the centre of your revenue operation. Using our Fried Egg Approach, we align your teams, data and processes around shared goals and use HubSpot as the platform that keeps everyone connected, accountable and focused on growth.
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Signs Your Teams Aren't Aligned
You don’t need a survey to know something’s off. You see it in meetings, feel it in missed targets and hear it in the gaps between teams. Sales are chasing leads marketing says are qualified. Customer service is left scrambling without the full picture. Everyone’s busy but no one’s pulling in the same direction.
These aren’t isolated issues. They’re symptoms of a deeper misalignment across your revenue operation.
Here’s what that looks like in practice:
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Leads fall between systems with no clear handover
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Sales and marketing argue over what makes a good lead
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Customer service has zero context on the customer journey
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Everyone’s reporting different numbers from different sources
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Data is duplicated, incomplete or just plain wrong
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Forecasts feel like guesswork
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Your customers get a disjointed experience across touchpoints
Download The Crisis Of Disconnection Report
Why It’s a RevOps Problem, Not a Team Problem
It’s easy to blame individuals when things slip through the cracks. But misalignment isn’t about people not doing their jobs. It’s about systems that weren’t built to support how your revenue operation really works.
When sales, marketing and service operate in isolation, even the best teams fail. Why? Because they’re missing the one thing that drives consistent growth: shared visibility and accountability.
That’s exactly what our RevOps approach is designed to fix.
RevOps brings strategy, systems and teams together so everyone is aligned around your ideal customer, working from the same data and pulling in the same direction.
We operationalise this alignment using the Fried Egg Approach and HubSpot. Building the connective tissue your revenue team needs to perform as one.
