What are vanity metrics (and are they all bad)?
We are in the age of near-limitless data. Want to know your favourite Tesco meal deal, according to #Science? ...
HubSpot’s All-New Content Hub – What does it mean for B2B?
HubSpot’s software offering keeps improving and expanding as the needs of businesses do. Their latest ...
Everything You Need to Know About Ideal Customer Profiles
Here’s the thing: B2B sales is going through a time of increased caution. Buyers are paralysed by the Fear of ...
Dr Megan Ronayne: Changing Perceptions of 'Made in Britain'
Back in September, we sat down with Dr Megan Ronayne from Innovate UK KTN to discuss her perspective on ...
Crafting Content for Buying Jobs: A Guide to Interactive Content
Content marketing is increasingly popular. Most businesses’ websites contain case studies, blog posts, and ...
Enabling Buyers at Every Stage of the Journey
B2B sales is notorious for being a world where intricate transactions and complex decision-making processes ...
Delivering Value: Personalised Content Strategies for B2B Buyers
Engaging potential buyers isn't just about delivering content; it's about delivering the right content, to ...
Tailoring Content to Journey Stages: From Awareness to Retention
To succeed in facilitating the buying journey from curiosity to conclusion, sales and marketing professionals ...
Understanding Roles in the B2B Decision Process
Unlike B2C sales, B2B purchase decisions aren't made in isolation; they're the result of a collaborative ...
Mapping buyer journey jobs and stages for buyer enablement
Every step in the B2B buying journey is a balancing act of roles and responsibilities. The buying journey ...
How to navigate the B2B buying landscape
Welcome to the complicated world of B2B buying, where the journey from need identification to the final ...
How To Address Common Challenges In B2B Buying
Navigating the B2B buying journey can often feel like appearing on Total Wipeout, as discussed in this ...