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  • Our Approach
  • HubSpot
    • HubSpot Consultancy
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    • HubSpot Websites
  • Insight
    • Workshops
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Contact Us
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Contact Us
  • Our Approach
  • HubSpot
    • HubSpot
    • HubSpot Consultancy
    • HubSpot Onboarding
    • Ongoing HubSpot Services
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For Marketeers For Business Owners For Sales Leaders Engineering & Manufacturing Marketing Strategy
6 Min Read

The Manufacturer’s Guide To Sales & Marketing Alignment

Sales and marketing alignment is essential for any manufacturer looking to improve lead generation and ...
Alex Elborn
Alex Elborn
29 Apr 2022
For Marketeers Digital Marketing Engineering & Manufacturing Marketing Strategy
4 Min Read

4 common industrial marketing challenges (and their solutions)

The recently released second edition of The Marketing In Manufacturing Report revealed a number of challenges ...
Alex Elborn
Alex Elborn
25 Mar 2022
For Marketeers For Business Owners For Sales Leaders Digital Marketing Engineering & Manufacturing
2 Min Read

The Marketing In Manufacturing Survey Is Back!

The annual Marketing In Manufacturing survey is back for a second year, revealing that 71% of manufacturers ...
Alex Elborn
Alex Elborn
03 Nov 2021
For Marketeers For Sales Leaders Digital Marketing Content Creation Engineering & Manufacturing
7 Min Read

8 Reasons Why Content Marketing Is Crucial For Manufacturers

Content marketing is a crucial element in any manufacturing marketing strategy. That’s probably why 80% of ...
Alex Elborn
Alex Elborn
20 Aug 2021
For Marketeers For Business Owners For Sales Leaders Marketing Automation Inbound Marketing Engineering & Manufacturing Technology & Software
4 Min Read

Marketing Automation for Manufacturers

When it comes to digital marketing it’s fair to say B2B manufacturers were somewhat slow on the uptake and ...
Aaron Cutler
Aaron Cutler
25 Jun 2021
For Marketeers For Business Owners Engineering & Manufacturing Marketing Strategy
5 Min Read

The State of Marketing in Manufacturing and Engineering in 2021

As manufacturing companies emerge from the Covid storm, many will do so with a new perspective, both of their ...
Aaron Cutler
Aaron Cutler
07 May 2021
industrial-personas-looking-at-eachother
Personas For Marketeers For Business Owners Digital Marketing Content Creation Engineering & Manufacturing Marketing Strategy
5 Min Read

Building Marketing Personas For Manufacturers

Building buyer personas is a crucial stage in any manufacturing marketing campaign. With 80% of engineering ...
Alex Elborn
Alex Elborn
26 Apr 2021
marketing-in-manufacturing-report-results-intergage
For Marketeers For Business Owners For Sales Leaders Digital Marketing Inbound Marketing Engineering & Manufacturing Marketing Strategy
4 Min Read

How Do Engineers And Manufacturers Measure Marketing Success?

Accurately measuring your marketing strategy can feel like a daunting task and particularly so if you work ...
Alex Elborn
Alex Elborn
14 Apr 2021
keyboard
For Marketeers Marketing Automation Content Creation
3 Min Read

The Buyers Journey: Providing the Right Content at the Right Time

Rarely, if ever, do people purchase products and services in the B2B sector on a whim.
Aaron Cutler
Aaron Cutler
26 Mar 2021
For Marketeers For Business Owners Inbound Marketing Marketing Strategy
3 Min Read

The Purpose Of Marketing And The Marketing Mix

So, what is the purpose of marketing? Ask a room full of marketers and I’m certain there’ll be a room full of ...
Mike Finn
Mike Finn
18 Mar 2021
Personas For Marketeers Digital Marketing Content Creation Web Design
5 Min Read

8 Terrible User Journey Pitfalls

Never underestimate the importance of the user journey.
Aaron Cutler
Aaron Cutler
15 Mar 2021
Personas For Marketeers For Business Owners Marketing Strategy
2 Min Read

The Why And How Of Marketing Strategy

The term strategy is one of the most abused words in the business dictionary. A strategy is not a goal. It is ...
Mike Finn
Mike Finn
09 Mar 2021
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