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Why Your Buying Personas Aren't Working
Building your buyer personas is a crucial stage in your marketing strategy. It’s not uncommon for us to come ...
The Buyers Journey: Providing the Right Content at the Right Time
Rarely, if ever, do people purchase products and services in the B2B sector on a whim.
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The Why And How Of Marketing Strategy
The term strategy is one of the most abused words in the business dictionary. A strategy is not a goal. It is ...
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Using Data To Identify New Markets And Opportunities
Where’s My Bow Tie? Where’s My Homburg? Forgive my impertinence but I’m guessing that you’re not wearing a ...
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7 Common Industrial Digital Marketing Problems (And Solutions)
In the digital world, the only constant is change. However, over years of auditing websites and developing ...
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Us Vs. You - Talking TO Your Audience On Your Website
Conversation is an art. When applied with skill, your conversations can build bonds, extract information and ...
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How Much Is Attracting The Wrong Audience Costing You?
Hidden Strategic Dangers This problem of wrong audiences goes way deeper than you realise. It’s about more ...
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How To Develop A Marketing Strategy For A Manufacturing Business
You might be shocked to learn that 86% of executive teams spend less than one hour per month discussing ...
How To Create A Buyer Persona
One of the most important elements of modern, inbound marketing is the customer or buyer persona - because ...
You’re Targeting the Wrong Part of the Marketing Funnel!
Is all your marketing aimed at those who already know what they want? It seems obvious – put your marketing ...
Blog Editing Tips - This Time It's Personal
"To Write is Human, to Edit is Divine" (Stephen King) Previously, we looked at how to improve your blog ...
