5 Reasons To Profile Your Top Clients
In the competitive business world in which we operate, it is vital to understand your customers. We always ...
Testing Personas in the Real World
Setting Objectives You’ve got up early, put your most comfortable smart shoes on and set off into the sunrise ...
How to Create B2B Personas - Going Deep with Personas
“I say, Holmes, why the furrowed brow?” “I’m building a personality profile of the kinds of chaps that are ...
Small Marketing Is Big: The Benefits of Niche Marketing
Trying to be all things to all people is a sure way to limit the success of your business, especially within ...
The New Realities of B2B Buyer Behaviour
Assuming you’re old enough and your memory hasn’t quite given up the ghost, can you remember how you would ...
What The Heck Is Generation C And Is It Important To Me?
What is Generation-C? Unlike any of the other descriptors and labels we apply to society, such as post-baby ...