Is your marketing too tough? The dangers of a hard-boiled approach
Ever experienced marketing that feels more like an onslaught than an invitation? Maybe it was incessant ...
What on earth is Fried Egg Marketing?
Fried Egg Marketing® is all about focusing on the yolk. Because let’s be honest: it’s the best part of a ...
6 Reasons Manufacturers Should Invest In HubSpot
Manufacturers are facing a rapidly changing landscape, with new technologies and market disruptions emerging ...
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The Purpose Of Marketing And The Marketing Mix
So, what is the purpose of marketing? Ask a room full of marketers and I’m certain there’ll be a room full of ...
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The Why And How Of Marketing Strategy
The term strategy is one of the most abused words in the business dictionary. A strategy is not a goal. It is ...
Setting A Marketing Budget To Achieve Your Growth Goals
Intergage has been in the marketing business for more than 20 years. In those 20 years I have spoken to many ...
9 Reasons Your Website Doesn't Convert
There are many reasons a website does not convert. Below I have listed what I think are nine of the most ...
How to Plan and Manage a Website Redesign Project
When I started working at Intergage I had absolutely no idea how much work was involved in planning and ...
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How To Do Content Marketing - Part 1
How hard can it be? Just crank out a few blogs, link them back to the content on your website - ...
How To Do Content Marketing - Part 2
So, we’ll bash out a few blogs then, with our keyword phrases in the title? Again, it’s a good start.
Closing Your Prospects When They Are Red Hot
You know what it’s like, as a sales professional. You send your hot prospect a proposal that you have slaved ...
You’re Targeting the Wrong Part of the Marketing Funnel!
Is all your marketing aimed at those who already know what they want? It seems obvious – put your marketing ...