Do Business As If Google Does Not Exist
Setting the Scene... Imagine you run a shop in a village, and on your opening day a coach full of people ...
6 Steps To Telling Your Story; Step 3 - What Is Your Unique Story?
(Following up on STEP 2- What Does Your Brand Say?) Communicating your brand story is essential to building ...
Why Do You Need A Marketing Plan?
According to Marketing Profs, only 66% of small businesses currently have a marketing plan. This means almost ...
6 Steps To Telling Your Story; Step 2 - What Does Your Brand Say?
(Following up on STEP 1 - What Do You Stand For?)
5 Steps To Brand Adoration; STEP 5 - Manage Your Brand
(Following up on STEP 4: Brand Communication) Now your brand is established and being communicated regularly, ...
The Three P's Of Content Marketing
Content marketing is a concept which, if executed correctly, allows you to target the perfect piece of ...
What Is Your Biggest Marketing Challenge?
This is often a very difficult question for a marketer to answer and offers the perfect opportunity to use a ...
You Must Move Away From The Keyword Paradigm
Ever since I have been involved in Search Marketing (some 15 years now!), the keyword has been the central ...
Are You Scared to Invest in Online Advertising?
For website owners the pursuit of relevant traffic is an endless one. High organic rankings are what everyone ...
Aligning Your Content With The Prospect Buying Cycle
Just as the digital revolution changed consumer buying habits, so too has business-to-business selling. It’s ...
What The Heck Is Generation C And Is It Important To Me?
What is Generation-C? Unlike any of the other descriptors and labels we apply to society, such as post-baby ...