2016 Digital Marketing Trends for SMEs
What we love about digital marketing is that every year our job changes. Keeping up to date with the latest ...
You Can't Push Rope (& Other Clichés) - A Social Media Rant
Those who know me well will recognise this as one of my favorite sayings. If it needs explaining, what it ...
The Importance of Refreshing Your Brand
A brand refresh can come in many different forms, from designing new graphics, changing a company name, ...
The New Realities of B2B Buyer Behaviour
Assuming you’re old enough and your memory hasn’t quite given up the ghost, can you remember how you would ...
10 Tips To Create A Successful Marketing Plan
In any industry the value of planning is greatly recognised. It is considered as being the key to success, ...
Should You Secure Your Site With SSL For Better Search Rankings?
In August 2014 Google announced that it would start to use HTTPS as a search ranking factor. In doing so it ...
Top 8 Ways To Use Video For Business
Today the digital space is busier than ever and competition is fierce not only for rankings, but for the ...
Do Business As If Google Does Not Exist
Setting the Scene... Imagine you run a shop in a village, and on your opening day a coach full of people ...
6 Steps To Telling Your Story; Step 3 - What Is Your Unique Story?
(Following up on STEP 2- What Does Your Brand Say?) Communicating your brand story is essential to building ...
Why Do You Need A Marketing Plan?
According to Marketing Profs, only 66% of small businesses currently have a marketing plan. This means almost ...
6 Steps To Telling Your Story; Step 2 - What Does Your Brand Say?
(Following up on STEP 1 - What Do You Stand For?)
5 Steps To Brand Adoration; STEP 5 - Manage Your Brand
(Following up on STEP 4: Brand Communication) Now your brand is established and being communicated regularly, ...