Customer Acquisition Is Not The Problem
In the last five years, the cost of acquiring new customers has increased by over 50%[1]. If your current ROI ...
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What Is Accountable Marketing?
There are two opinions when it comes to marketing. Some think of it as an art; others think of it as a ...
What is Marketing Automation?
Marketing Automation encompasses software, content and a strategic process. Its purpose is to help you guide ...
Identifying More Sales Opportunities Through Marketing Automation
We used to call it ‘Jigsaw ID’ – the identification of someone by piecing together seemingly unconnected ...
The Number One Reason Your Business Is Losing Customers
Reducing customer churn is the easiest way to improve profits. As long ago as 2000 Harvard Business School ...
Have You Asked Your Customers The Ultimate Question?
How NPS (Net Promoter Score) Works - based on the book The Ultimate Question 2.0 a Marketing Classic by Fred ...
Broken Marketing Funnels And The Flywheel Revolution
Broken Marketing Funnels Most people have heard of the traditional marketing funnel...but has marketing ...
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How to Calculate Customer Lifetime Value – A Classic Approach
Why Customer Lifetime Value Matters Customer Lifetime Value (LTV) is the single most important metric in ...
Customer Service Killed the Salesman
Only 1% of cold calls lead to booked meetings [1]. Are you surprised?
New CMS Feature - Add Site Search Tracking to Google Analytics
We have released a new CMS feature called Site Search Tracking. This handy tool reports what content your ...
How To Create A Buyer Persona
One of the most important elements of modern, inbound marketing is the customer or buyer persona - because ...
Five Things You Might Actually Like About Modern Sales Professionals
Prologue Part 1: You’re Not In Sales – And You Don’t Like People Who Are… Let’s face facts: salespeople are ...